SPEAKING MASTERY MEDIA
Anchors Away! How to Sell and Explain Your Product to Anyone in Less Time
Not everybody knows what you know! Therefore, in order for others to understand something, you sometimes have to give them a frame of reference that they are likely familiar with. For example: Have you ever tried to tell someone a story about an actor, whom you were describing by their real name, and the person you were speaking to looked at you like you were crazy? How did you cope?
How to be a Champion Communicator
All great speakers make what they say interesting. Remember that every audience member is slightly different. People tend to learn best in one of three modalities: visual, auditory, and kinesthetic (physical). Masterful public speakers understand and employ all three modalities so they successfully reach every audience member. The objective of public speaking is to make what you are saying listenable to every audience member, whether they respond best to visual, auditory, or kinesthetic modalities.
Fresh Baked Bread-- Speak in the present
Have you bit into the most succulent looking bread, only to nearly crack your tooth because it was stale? I certainly have…and it was not fun! After that, every hope and expectation I had for the meal went down the drain. And you know what? Early in my professional speaking career, I learned that audiences have the same reaction when they show up at a presentation only to find a stale presenter.
How a Speaker Impcats Audience
When we first went on the road promoting Tony Robbins’ seminars, we were introduced to research conducted by a famous UCLA professor, Albert Mehrabian, on the communication process: what made up the components of communication and the importance each played when communicating a message.
Mishaps & Moments of Brilliance
Have you ever given a presentation and thought afterward, “Boy, did I mess up!” I certainly have. In fact, I’ve given over 1700 presentations around the world and have had some impressive speaking mishaps that left me the talk of the room…but not in a good way. However, my experiences haven’t been all bad. (I wouldn’t be where I am today if they had!) I’ve also had some days when I walked away saying, “That was awesome! They loved me! Man, was I on today!”
Move Strategically
Do you remember Johnny Carson giving his nightly monologue? Every time Johnny began, he stood on the same spot for twenty-seven years. The only thing Johnny did from this spot was to make people laugh. Over time, you knew precisely where Johnny was going to and when he stopped and stood at this spot, you were conditioned to laugh. Like Johnny, you too can condition and “anchor” your audience.
The Moment of Truth
Paper lies. In fact, it can tell some of the best tall tales there are. For example, do you know why employers never hire solely on a resume? Simple: It’s too easy (easier for some than others) to look good on paper when that’s not the case in reality.
