
INTRODUCTION

We know that whoever you are, whatever success you’ve already achieved, whatever challenges you are currently experiencing, it’s our desire that reading this book will make an inspiring and positive impact on your life!
This book flows from our dad’s instruction for giving solid presentations: “Son, have a Great Beginning, a Great Ending, and keep them very close together.”
We believe that all lectures, speeches, meetings, sermons, and corporate presentations should be written simply and kept short and sweet. We wrote this book based on our personal experiences from delivering over 1400 presentations around the world and having made all the mistakes for you. This guidebook should fit easily into your busy lifestyle and should not take you more than an afternoon. If it does, please read our next book, Speed-Reading Mastery!
We’re curious: Have you ever stood up to speak but your mind sat down? Or perhaps you started to speak and nothing came out? These pages will provide you strategies of style—saying it well. We will also share ideas on substance—what to say. Finally, we will help you put it all together and talk about how easy it is to perform at your best and deliver every presentation without fear.
While there are plenty of books available on public speaking, presenting in front of an audience is still considered one of the scariest things one can do. We know. We used to get incredibly nervous.
Consider these facts:
“People’s number one fear is public speaking. Number two is death. Now that means to the average person that if you have to go to a funeral, you’re better off in the casket than doing the eulogy.” - Jerry Seinfeld
Since 1987, we’ve had the privilege of teaching thousands of people all over the world to improve their presentation skills and overcome their fears. In this book you will learn how to use the Speaking Mastery system. This is the system that we personally use to perform consistently at our best when we speak to audiences of all sizes. Our book also draws from others’ expertise, as we have hired and worked with some of the best speakers and leaders in the world including:
Effective communication is a key to success in all aspects of life. High impact presentations are critical to success in business. The Hutch brothers provide simple, highly effective tools to help you excel when talking with target audiences Practice these techniques and perform with confidence!
Bruce W. Simmons
Chairman of the Board
Saint Joseph's Health System
